Hyperfish, an employee profile, and directory management software, uses AI and Bot technology to automate the collection of profile information. The secure service supports on-premises, hybrid, and online environments.

Responsibilities
• Design a simple, elegant, data-driven, user-centric experiences application
• Define the user experience, interactions, and user interface through user flows, information architecture, sketches and wireframes, and visual design
• Build functional prototypes to validate and test your designs
• Look for opportunities to solve problems in unique and innovative ways
• Help maintain visual and brand consistency between all products and outlets

My Role: User Flows; Wireframes; UX/UI Design; Prototypes; Interaction Design.

The Hyperfish brand visual system communicates the heart of what they do as a company and the values they subscribe to. This guidebook outlines all written, visual and graphic elements that comprise the brand.

• Web Sites
• Brand Identity
• Marketing Materials
• Social Media

My Role: Concept; Art Direction; UI & Visual Design; Prototypes; Interaction Design; Production.

Create a design system and concepts in multi-platform digital and print executions, typography, branding, social media, booth design, and print production. Collaborate with the product design and marketing team to help maintain visual and brand consistency between all products and outlets.

My Role: Concepts; Art direction; UI & Visual Design; Prototypes; Interaction Design; Production.

Created a campaign to promote a new contextual information search platform, including:

• Microsites
• Email Campaign Design
• Ad Design

My Role: Concept; Art Direction; UI & Visual Design; Prototypes.

Award-winning Acer Education “Let Them Touch" and “Explore More” campaigns.

• Print Ads
• Responsive Microsite
• Web Banners.
• HTML Email
• Billboard

Targeting K–12 staff, teachers, and administrators, I crafted print and online ads and placed them in a variety of media venues, including Education Week, eSchool News, and Tech & Learning.

The online campaign generated more than one million web impressions in one month and more than 5,300 click-throughs to the online campaign landing page, with Acer’s active audience increasing by 125%. We reached another 200,000 people via our print campaign, custom newsletters, and emails.

My Role: Concept; Art Direction; Visual Design; Post-Production.

Created a new Microsoft Imagine logo, along with a detailed style guide and applications.

My Role: Concept; Art Direction; Visual Design; Prototypes; Interaction Design; Production.

Award-winning Acer “Powered by You" campaigns.

Created the “Powered by You” campaign, which features everyday influencers whose crafts align with the passions of everyday Acer users.

The uniqueness of this program is that it speaks not only to people who are masters of their professions and truly living their passion but also to those who are aspiring to bring their dreams to life.

My Role: Concept; Art Direction; Visual Design; Interaction Design; Production.

Launched all-new Small Business microsite for the Microsoft Store. This site showcases Dell and Microsoft as best-in-class small-business solutions and highlights the Microsoft Store as the best place for a small business to purchase its PCs!

My Role: Concept; Art Direction; Visual Design; Prototypes; Interaction Design; Production.

Created an easy-to-use microsite for T-Mobile consumers during the holiday shopping season.

My Role: Concept; Art Direction; User Flows; UI & Visual Design; Prototypes; Interaction Design.

Martin Selig Real Estate website redesign—Modernize the look and feel, and create a stronger tie with brokers and real estate agents. The web site is also adding “Search” and “Find location” functionalities for potential customers.

My Role: Competitive Analysis; Art Direction; Visual Design; Prototypes; Interaction Design.

Created microsite to promote the new HTC rewards program.

My Role: Concept; Art Direction; Visual Design; Prototypes; Interaction Design; Production.

Created a new and engaging Facebook app to introduce new services offered from Xbox.

My Role: Concept; Art Direction; User Flows; UI & Visual Design; Prototypes.

Microsoft enlisted French designer Philippe Starck to create a bold new version of its optical mouse, and they asked Radarworks to help build excitement and interest around the launch of the new product: Microsoft Optical Mouse by Starck.

Microsoft also needed packaging for the Starck mouse that was just as visually intriguing as the teaser campaign. Radarworks responded with a square package with a brushed metal appearance that sets it apart from all other mouse packagings. The border on the front of the box forms a picture frame, treating the mouse like the work of art that it is. The mouse itself features a unique oval design divided into two hemispheres by a lighted strip in either blue or orange. The packaging emphasizes the uniqueness of the design with a clear plastic window that is molded to the shape of the mouse.

My Role: Concept; Art Direction; Packaging Design.

The Puyallup Fair 2012 (a.k.a. Washington State Fair) is the largest single attraction held annually in the state of Washington. The fair, which includes agricultural and pastoral displays and shows, amusement rides, and a concert series, continually ranks in the top ten largest fairs in the United States.

My Role: Concept; Art Direction; Logo Design; Collateral and Marketing Material; Online Campaign; Production.

Microsoft Wireless Mobile Mouse 1850 "Back to School" Campaign.

My Role: Concept; Art Direction; Visual Design; Production.

Building a brand’s visual components requires time, analysis, client collaboration, listening, and understanding. This creative process begins with a custom questionnaire and detailed conversation. Most of these logos were delivered with a visual identity system.

Roles: Art direction, design, production, concept.